Creative Control

High-budget Hollywood features aren’t the only films predicting what the future might look like. Benjamin Dickinson‘s Creative Control, which picked up a Special Jury Recognition for Visual Excellence prize at SXSW last year, takes place in the realistic near-future and follows an advertising executive (Dickinson, who also co-wrote the script) who gets technologically involved with the life of his best friend. Also starring Reggie Watts, Dan Gill, Alexia Rasmussen and Nora Zehetner, we now have the first trailer for the film arriving next month.

We said in our review, “Much of the humor is dry and it truly does help to be able to laugh at people that live and work in high rises that struggle with the mundanity of life at times. Yet Creative Control plays it cool and never gets caught trying to have unrelatable high-minded ideas. Instead, it likes to let themes linger. There’s even the question of privacy in a world like this where your imagination isn’t limited by what you can actually touch and see. Well-acted, quietly funny, and with enough meat to keep a thinker satisfied, Creative Control pushes against just being beautiful to look at and manages something more.”

Check out the trailer and poster below.

The setting is New York, 5 minutes in the future. The glorious technological advances and communication devices of the near future meant to increase connectivity and alleviate boredom are only increasing the anxiety level of the insecure New Yorkers who’ve inherited them. David (writer/director Benjamin Dickinson) is an overworked, tech-addled advertising executive developing a high-profile marketing campaign for a new generation of Augmented Reality glasses. Feeling stuck in his relationship with yoga teacher Juliette (Nora Zehetner, BRICK, IFC’s “Maron”), he envies the charmed life of his best friend, fashion photographer Wim (Dan Gill, THE WEDDING RINGER) and his entrancing girlfriend Sophie (Alexia Rasmussen, CALIFORNIA SOLO) – so he uses the glasses to develop a life-like avatar of her. Unwittingly, fantasy and reality begin to blur. As passions escalate and things get increasingly out of hand, the friends are forced to deal with the impending collision between their public, private and imaginary lives.

Cretive Control poster

Creative Control opens on March 11th.

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