Like the old song goes: summer’s here and the time is right for dancing in the street. While the theater has its benefits as a restrictive space, and we do not encourage interrupting those to your immediate left and right with heavy movement, one appreciates, at times, the excuse to tap your feet. Or at least a reminder that theaters aren’t just about a big screen, but a sound system better than the built-in speaker situated behind your TV.
Hence: Electronica. It’s a new series running at BAM from today, July 10, to July 14, featuring an “amalgam of films from across the globe boasting electronic-heavy soundtracks.” Some titles you might know chapter and verse; others, I think, have not played in New York for at least the decade I’ve lived here. I was glad to speak with BAM’s Yasmina Tawil about Electronica, but what follows is really a discussion of programming in its finer points: when to screen and why; when you can’t screen but really want to; what attracts an audience, and how you attract the audience with something they don’t necessarily want; and how this is seemingly the one realm of cinema where people reject monetary offers. I hope you enjoy, and see something in Electronica as it’s running.
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Music courtesy of Lex Walton: “Love Theme from an Unreleased Film” from the album Giving It Up.