Have you ever wondered why Brits make the perfect Hollywood villains? For their Super Bowl ad, Jaguar is here to inform. For their first spot tied to the big game, the company gathered together villain extraordinaires Tom Hiddleston, Ben Kingsley and Mark Strong, for a one-minute spot, directed by as well as The King’s Speech helmer Tom Hooper.

Ahead of the football game, they’ve uploaded it online, which highlights the Jaguar F-Type Coupe model, used by each member of the trio. Titled Rendezvous, it’s a flashy, fun spot that should make it worth the company’s while (aka millions of dollars). Check out the spot below, along with the making of video here. As a bonus, see a banned (for what reason, we do not know) Super Bowl spot for SodaStream featuring Scarlett Johansson.

What do you think of the Super Bowl spots?

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