Drop everything (including the newborn) and pretty please go view Logorama, the award-winning short film by Francois Alaux and Herve de Crecy. Now, if you did as I nicely asked of you, your eyes are now bulging, your brain popping neurons and your fingers frantically pressing the play button again and again… after buying several things from McDonalds, Starbucks, K-Mart, etc (you’ll get the joke if you’ve watched like I asked).
Not only did I, the Academy of Motion Pictures and Sciences and the general population love Alaux and Crecy’s work but so did the minds behind the new video game, Ghost Recon: Future Soldiers. It’s being reported from THR that the people behind the newest Tom Clancy video game will be hiring the two filmmakers to create a 20-minute film to act as a prequel to the video game. Ghost Recon: Future Soldiers is due out either this winter or early next spring.
Although the main topic of this article isn’t Logorama there’s a need to brief you dimwits that didn’t take my advice: Logorama, the current gem in my eye, is the Oscar-winning short film about how logos interact into our everyday lives, to the max.
Producer Nicolas Schmerkin said he made it in English because it was set in Los Angeles.
He stated that the film is:
“not about America. It’s about our modern western world. So it also applies to France and Buenos Aires, where I am from, so it’s not about Americans. It’s about the way we live and the way we react to these logos. The brain can register 14 logos in less than one second. Making the logos characters with sets and props is about what we’re living. I’m not talking about what the logos represent. They’re used for what they are.”
Click here to view Logorama.
Are you a fan of Logorama? Are you excited for this Tom Clancy adaptation?