Before he stopped by Cannes Film Festival to premiere his latest feature, the documentary The Salt of the Earth (previewed here), Wim Wenders recorded a fun spot for Stella Artois’ campaign The Perfectionists. Featuring the legendary director’s rules for cinema perfection, he highlights some genuine truths while having a bit of fun.
Including unnecessary continuity, respecting your actors, being open to collaboration, and more, it’s an entertaining piece with fun visual cues. Check it out below thanks to Criterion Cast, and if you want to actually dive deeper into Wenders’ career, watch an extensive interview conducted a few years back at Film Society of Lincoln Center for Pina.