Universal has debuted a new video game-esque trailer for Edgar Wright‘s Scott Pilgrim Vs. The World. It may seem gimmicky at first glance, but it is actually pretty fun. One can click at any moment and check out cool facts about the production and behind-the-scenes of the film. If you want to skip all the fun, you can reveal all the goodies at the end.
As for Scott Pilgrim Vs. The World, it’s one of the most enjoyable times I’ve had at the theater this year and highly recommend checking it out next week. For now, check out the trailer below.
Scott Pilgrim Vs. The World hits theaters August 13th.
Do you like this type of marketing? Would you like to see more of it?