It became abundantly clear  yesterday — when Disney debuted their triptych poster for Sam Raimi’s upcoming Wizard of Oz prequel, Oz the Great and Powerful – that the studio is going after the billion dollars worth of audience that bought into Tim Burton‘s Alice in Wonderland. Following a teaser trailer, we’ve now got a full-length version and that notion has not changed.

In this story of magician Oscar Diggs (James Franco) stumbling into Oz and the live’s of three witches, Glinda (Michelle Williams), Theodora (Mila Kunis) and Evanora (Rachel Weisz), I was hoping for some of Raimi’s touch. While it could just be the marketing, this is looking to sway into overtly processed, studio filmmaking, something that hardly piques my interest. Will the final product be different? Check it out below via Apple for the film also starring Zach Braff, Joey King and Bruce Campbell and let us know your thoughts.

Synopsis:

Disney’s fantastical adventure “Oz The Great and Powerful,” directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved character, the Wizard of Oz. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great and powerful Wizard of Oz but into a better man as well.

Oz the Great and Powerful arrives on March 8th, 2013.