Nope, I can’t shorten that headline. In the latest documentary from director Morgan Spurlock he explores advertising by attempting to gain advertisers for his film…and that is the entire film. It’s much more fascinating than it sounds, I promise. As a blatant spoiler, POM Wonderful was his top sponsor, and publicity insists on using the proper title. The documentary was one of the more entertaining films I saw at Sundance 2011 and you can see our review and video reaction here. Check out the trailer below via Yahoo.
Synopsis: Morgan Spurlock returns with tongue-in-cheek perfection as he examines the world of product placement, marketing and advertising by making a film financed by product placement, marketing and advertising.
POM Wonderful Presents: The Greatest Movie Ever Sold hits theaters April 22nd, 2011.
What do you think of the trailer? Are you a fan of Spurlock’s documentaries?