CBS Films desperately needs a hit. After Extraordinary Measures, The Back-up Plan, and last week’s Faster all under-performed, it isn’t looking strong for the new studio. Jason Statham‘s actioner The Mechanic next month may be a sign of hope and they have now unveiled the trailer for their spring release, Beastly. Directed by Daniel Barnz (Phoebe in Wonderland) it tells a modern version of the classic Beauty and the Beast story, in what looks like a very specific tween target demographic. Beastly stars Vanessa Hudgens, Alex Pettyfer, Mary-Kate Olsen, Neil Patrick Harris, Peter Krause, and Lisa Gay Hamilton. Check out the trailer below via Moviefone.
Synopsis: Kyle Kingson (Alex Pettyfer) has it all – looks, intelligence, wealth and opportunity – and a wicked cruel streak. Prone to mocking and humiliating “aggressively unattractive” classmates, he zeroes in on Goth classmate Kendra, inviting her to the school’s extravagant environmental bash. Kendra accepts, and, true to form, Kyle blows her off in a particularly savage fashion. She retaliates by casting a spell that physically transforms him into everything he despises. Enraged by his horrible and unrecognizable appearance he confronts Kendra and learns that the only solution to the curse is to find someone that will love him as he is – a task he considers impossible. Repulsed by his appearance, Kyle’s callous father banishes him to Brooklyn with a sympathetic housekeeper (LisaGay Hamilton) and blind tutor (Neil Patrick Harris). As Kyle ponders how to overcome the curse and get his old life back, he chances upon a drug addict in the act of killing a threatening dealer. Seizing the opportunity, Kyle promises the addict freedom and safety for his daughter Lindy (Vanessa Hudgens) if she will consent to live in Kyle’s Brooklyn home. Thus begins Kyle’s journey to discover true love in this hyper—modern retelling of the classic “Beauty and the Beast” story.
Beastly hits theaters March 18th, 2011.
Are you going to check out this modern retelling?