Premiering at TIFF last fall, Flipside follows filmmaker Chris Wilcha as he reflects on his past and what it means to live a life of creativity. Picked up by Oscilloscope Laboratories for a North American release, featuring Judd Apatow on board as executive producer, the first trailer has now landed ahead of a May 31 debut.

Here’s the synopsis: “When filmmaker Chris Wilcha revisits the record store he worked in as a teenager in New Jersey, he finds the once-thriving bastion of music and weirdness from his youth slowly falling apart and out of touch with the times. FLIPSIDE documents his tragicomic attempt to revive the store while revisiting the abandoned documentary projects that have marked his career. In the process, he captures “The American Life” icon Ira Glass in the midst of a creative rebirth, discovers the origin story of David Bowie’s ode to a local New Jersey cable television hero, and uncovers the unlikely connection between jazz photographer Herman Leonard and TV writer David Milch. This disparate collection of stories coheres into something strange and expansive — a moving meditation on music, work, and the sacrifices and satisfaction of trying to live a creative life.”

Christopher Schobert said in his review, “There is no surprise twist in Chris Wilcha’s Flipside, a documentary making its world premiere at the 2023 Toronto International Film Festival. This is not a true-crime doc or a story of unearthed family secrets. (Although there is lots of ephemera excavated after years of quasi-hoarding.) Instead of a twist, though, there is an audience awakening, one that takes a rather standard there-are-places-I-remember doc into surprisingly resonant territory. Ultimately, Flipside is a moving, funny, inventive film that may cause viewers to follow Wilcha’s lead and ask tough questions about their own lives. That is no small feat for a documentarian.”

See the trailer below and read John Fink’s interview with Wilcha here.

Flipside opens on May 31.

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