After directing one of the best films of last year and before they head to television for the first time, Joel and Ethan Coen will be seen during the Super Bowl. Well, maybe not on screen, but they’ve directed an ad for Mercedes, which clocks in at over a minute aka a cost of around $10 million for the company.
Highlighting the Mercedes-AMG GT Roadster, it features none other than Peter Fonda in an Easy Rider nod, as well as Steppenwolf‘s Born to be Wild. As with any other Coen production, all of these characters could probably lead their own film. Check it out below ahead of the Super Bowl next weekend.
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