The success of found footage films — like the Paranormal Activity series — has studios cranking out similar projects at a feverish pace. With the trend reaching the peak of its popularity, it’s only natural that those behind The Blair Witch Project, the granddaddy of the sub-genre, would return to show how scary shaky cam is done.

As a follow up to the poster we revealed recently, Apple has the trailer for Lovely Molly, the latest from Blair Witch co-director Eduardo Sanchez and producer Robert Eick — and it’s boldly promising to “redefine horror once again.” Directed by Sanchez – and co-written with Jamie Nash – the film seems like a combination of traditional narrative with only some found footage mixed in. Executive produced by Andy Jenkins, it follows lead character Molly Reynolds (Gretchen Lodge, in her feature debut), a woman haunted by terrifying events from her past.

Considering this less-than-impressive first look, I highly doubt Lovely Molly will “redefine” anything. Maybe it’s the unoriginal stock horror tropes — like blaming weird incidents on those darn neighborhood kids — or the trite crazy woman plot, but the statement comes off a bit over-confident. At best, it might deliver a nice trifle of creepy summer entertainment.

Watch the preview below:

Synopsis: When newlywed Molly Reynolds returns to her long-abandoned family home, frightful reminders of a nightmarish childhood begin seeping into her new life. She soon begins an inexorable descent into an evil that blurs the lines between psychosis and possession.

Lovely Molly also stars Alexandra Holden and Johnny Lewis. Image Entertainment will be release the film on May 18th.

What do you think of this trailer?