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Watch: Morpheus Returns In ‘The Matrix’-Inspired Super Bowl Spot For Kia

Written by on January 29, 2014 

As we noted in our Sundance review, Laurence Fishburne more or less returns to his Morpheus persona in the sci-fi adventure The Signal, but for a new Super Bowl ad he’s actually stepping back into the shoes of the character. Touting Kia’s K900 luxury sedan, the spot reportedly cost $12 million for the company and features the actor discussing “The Truth” when it comes to the vehicle.

While it features some fun nods to spoon-bending and agents, it seems about a decade too late, but one can check out the full 1.5-minute commercial below ahead of the Super Bowl this Sunday. We’ll also have our fingers crossed for the unlikely event of a Jupiter Ascending ad to go along with it.

What do you think of the ad?

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