After working on both the Oscar-nominated Deliver Us From Evil and Adrian Grenier‘s Teenage Paparazzo, Matthew Cooke is set to premiere his directorial documentary debut, How to Make Money Selling Drugs this fall. At first glance, it seems like another take on topics Steven D. Levitt and Stephen J. Dubner explored in their excellent book Freakonimics. But this one has an added dose of celebrity.

Rappers Eminem, 50 Cent and Rick Ross discuss their upbringing that dealt with the drug trade, while The Wire creator David Simon talks about the economics of the industry. There’s also DEA agents talking about the other side of the dangerous business. And for some reason Woody Harrelson and Susan Sarandon also show up in the feature. Cut together like an informercial regarding the title, we’ve got the promising first trailer, which gives us an inside look at this $400 billion industry. Check it out below, along with some photos, for the film premiering at TIFF.

TIFF kicks off on September 6th.

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