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Watch: Latest TV Spot For ‘The Hobbit: An Unexpected Journey’ Gives Official Name For 48 FPS Release

Written by on October 27, 2012 

Nowadays, you know there isn’t just one way to see a movie — and Peter Jackson will change that even greater when it comes to The Hobbit: An Unexpected Journey. Not only will his blockbuster adventure see a digital 2D debut, but we’ll be getting IMAX 3D, RealD 3D, likely 35mm 2D, as well as the newfangled technology of 48 frames-per-second, certainly in 3D and possibly in 2D. Let us know when you write that all down and then we’ll regroup.

All good? Today, Warner Bros. have unveiled what exactly they’ll be calling the 48 FPS in a second TV spot for the film. And from this day forward it shall be known as HFR 3D. Unless you are full immersed in the technology world, this is likely your first time being acquainted with the term, but it’s certainly my number one reason for wanting to check it out. As we know, WB will be releasing the film in this format in limited theaters, but it will not have a surcharge like the 3D format. Check out the spot below, which features some new footage of Bilbo Baggins amongst some trolls, as well as a screencap of the HFR 3D (remember it), with a hat tip to our friend Germain Lussier from /Film for spotting it.

The Hobbit: An Unexpected Journey arrives on December 14th.

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