For his last three movies, Michael Bay‘s posters were, like the works themselves, big in scale. But Pain & Gain is a different kind of effort, being the true-life story of some bodybuilders whose kidnapping-for-money scheme went terribly wrong, left some people dead, and became a crime comedy through some creative process I’ll never understand. There aren’t any robots, no asteroids, no world wars, and this is probably going to have a more quaint — in one rather loose sense of the term — vibe than his two other Miami-set crime stories.

When you take that into account, then compare this poster to what sold some of his prior work, you sort of understand. There’s an American flag in the background, Mark Wahlberg & Dwayne Johnson in the front, and a weight set between them — there you have it. It’d still be hard to argue for this as a low-key piece of material — e.g., Bay‘s jingoism still shines very bright — but, removed from the director altogether, that doesn’t make it any less of an interesting way to grab public attention.

Gander at the testosterone below (via Yahoo!):


From acclaimed director Michael Bay comes “Pain and Gain,” a new action comedy starring Mark Wahlberg, Dwayne Johnson and Anthony Mackie. Based on the unbelievable true story of three personal trainers in 1990s Miami who, in pursuit of the American Dream, get caught up in a criminal enterprise that goes horribly wrong. Ed Harris, Tony Shalhoub, Rob Corddry, Rebel Wilson and Bar Paly also star. The film is based on magazine articles by Pete Collins, with a screenplay by Christopher Markus & Stephen McFeely and produced by Donald DeLine, Michael Bay and Ian Bryce.

Pain & Gain is expected to open on April 26th, 2013.

Is this poster a good way for Bay to start selling his movie?

No more articles