At this point, it’s highly doubtful that a new poster will encourage another 250,000 people to see Looper on its opening weekend — “doubtful,” I said — which makes this, more than anything, another thing to gawk at as you wait for September’s end. That’s actually the basis of all film marketing, come to think of it.

While I actually prefer the original one-sheet’s simple design to this mini-BruceWillis-inside-JosephGodon-Levitt poster, it’s not all that bad. Which, as a matter of fact, makes it all the more difficult to really discuss, save for those comparisons. So, this is better than the item which makes Looper appear to be just another action picture. There you have it.

See the poster below:

Emily Blunt, Paul Dano, Jeff Daniels, and Piper Perabo also star in Looper, which opens on September 28th.

Are you impressed with this new one-sheet?

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