I was none too impressed with the first trailer for Jay Roach‘s political comedy, The Campaign, and that comes from a fellow who generally likes the comedic stylings of its two leads. As a matter of fact, I was a little dissuaded by what felt like familiar archetypes for these two — Will Ferrell was mixing George W. Bush and, I think, Rick Perry, while Zach Galifianakis is full-on playing his fake brother, Seth — being placed in a silly comedy about squaring-off on the campaign trail.
A second preview makes The Campaign look like… a silly comedy about squaring-off on the campaign trail, and none of it really looks all that funny once again. (This is another way of saying I don’t mind dumb humor when it’s well-executed. That can be done, you know.) Right now, my only hope is that all the filthier material is being cut out of the previews and that, in the end, The Campaign can be worthy of this comedic pairing.
Watch the trailer below:
When long-term congressman Cam Brady (Will Ferrell) commits a major public gaffe before an upcoming election, a pair of ultra-wealthy CEOs plot to put up a rival candidate and gain influence over their North Carolina district. Their man: naïve Marty Huggins (Zach Galifianakis), director of the local Tourism Center. At first, Marty appears to be the unlikeliest possible choice but, with the help of his new benefactors’ support, a cutthroat campaign manager and his family’s political connections, he soon becomes a contender who gives the charismatic Cam plenty to worry about. As Election Day closes in, the two are locked in a dead heat, with insults quickly escalating to injury until all they care about is burying each other, in this mud-slinging, back-stabbing, home-wrecking comedy from “Meet the Parents” director Jay Roach that takes today’s political circus to its logical next level. Because even when you think campaign ethics have hit rock bottom, there’s room to dig a whole lot deeper.
The Campaign hits theaters on August 10th.
Have you been enjoying previews for The Campaign? Is it likely to be a humorous excursion for the two stars?
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