While I’m not holding out a single ounce of hope that director Jared Cohn‘s follow-up to Bikini Spring Break will be worth a watch, the horror film does break some new ground. While marketers for many films, especially in this genre, utilize Twitter hashtags (#HATES for the upcoming House and the End of the Street or even accounts like Paramount’s @TweetYourScream), the folks over at The Asylum have actually made the title of their next film a hashtag itself.
#HoldYourBreath features 30 Rock‘s Katrina Bowden (who made fun of this very genre in Tucker and Dale vs. Evil) and follows a group of dumb young adults who go on a camping trip and horror ensues. It looks laughably bad and you’re better off just renting The Cabin in the Woods by the time this one is released, but I suppose it will be interesting to track if this method of marketing has any sort of impact. Check out the hashtagged trailer (incorrectly used as one can see above with just #Hold) and poster via Apple.
Based on the urban myth that you can breathe in evil spirits when passing cemeteries, #HOLDYOURBREATH follows seven friends embarking on a weekend camping trip who pass a run-down cemetery and find themselves arguing about the legitimacy of the urban myth. When one friend refuses to hold his breath while passing by, he finds himself the unwitting host to a notorious serial killer who jumps from body to body in order to pick off each of the friends one by one.
#HoldYourBreath hits theaters on October 5th, 2012.
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