While I’m not holding out a single ounce of hope that director Jared Cohn‘s follow-up to Bikini Spring Break will be worth a watch, the horror film does break some new ground. While marketers for many films, especially in this genre, utilize Twitter hashtags (#HATES for the upcoming House and the End of the Street or even accounts like Paramount’s @TweetYourScream), the folks over at The Asylum have actually made the title of their next film a hashtag itself.
#HoldYourBreath features 30 Rock‘s Katrina Bowden (who made fun of this very genre in Tucker and Dale vs. Evil) and follows a group of dumb young adults who go on a camping trip and horror ensues. It looks laughably bad and you’re better off just renting The Cabin in the Woods by the time this one is released, but I suppose it will be interesting to track if this method of marketing has any sort of impact. Check out the hashtagged trailer (incorrectly used as one can see above with just #Hold) and poster via Apple.
Based on the urban myth that you can breathe in evil spirits when passing cemeteries, #HOLDYOURBREATH follows seven friends embarking on a weekend camping trip who pass a run-down cemetery and find themselves arguing about the legitimacy of the urban myth. When one friend refuses to hold his breath while passing by, he finds himself the unwitting host to a notorious serial killer who jumps from body to body in order to pick off each of the friends one by one.
#HoldYourBreath hits theaters on October 5th, 2012.
With summer winding down, more often than not August has us wishing we could simply skip ahead a month to kick off the fall festival season. This year, however, there’s a handful of worthwhile options, including Marvel’s best offering yet, peculiar festival titles that are finally arriving in theaters (some 15 months later), and much […]
Every week we dive into the cream of the crop when it comes to home releases, including Blu-ray and DVDs, as well as recommended deals of the week. If we were provided screener copies, we’ll have our own write-up, but if that’s not the case, one can find official descriptions from the distributors. Check out […]
Welcome to the latest episode of our official podcast, The Film Stage Show. This week, editor Nick Newman, writer Danny King, and I dive right into Richard Linklater‘s 12-year intimate epic Boyhood. After that, we take a look at the films coming to theaters and home video in the coming week, including Noah, Twin Peaks: The Entire Mystery, Guardians of the […]
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