While I’m not holding out a single ounce of hope that director Jared Cohn‘s follow-up to Bikini Spring Break will be worth a watch, the horror film does break some new ground. While marketers for many films, especially in this genre, utilize Twitter hashtags (#HATES for the upcoming House and the End of the Street or even accounts like Paramount’s @TweetYourScream), the folks over at The Asylum have actually made the title of their next film a hashtag itself.
#HoldYourBreath features 30 Rock‘s Katrina Bowden (who made fun of this very genre in Tucker and Dale vs. Evil) and follows a group of dumb young adults who go on a camping trip and horror ensues. It looks laughably bad and you’re better off just renting The Cabin in the Woods by the time this one is released, but I suppose it will be interesting to track if this method of marketing has any sort of impact. Check out the hashtagged trailer (incorrectly used as one can see above with just #Hold) and poster via Apple.
Based on the urban myth that you can breathe in evil spirits when passing cemeteries, #HOLDYOURBREATH follows seven friends embarking on a weekend camping trip who pass a run-down cemetery and find themselves arguing about the legitimacy of the urban myth. When one friend refuses to hold his breath while passing by, he finds himself the unwitting host to a notorious serial killer who jumps from body to body in order to pick off each of the friends one by one.
#HoldYourBreath hits theaters on October 5th, 2012.
With this year’s Cannes Film Festival halfway done, one of the clear highlights is Coens‘ 1960′s-set folk music tale Inside Llewyn Davis. Profiling a down on his luck musician (Oscar Isaac), whose natural talent indicates he is destined for success, the film is a vivid portrait of what it means to be a starving artist. In [...]
Welcome to the latest episode of our official podcast, The Film Stage Show. This week, staff writer Danny King, associate editor Nick Newman and I review J.J. Abram‘s new entry in his flagship franchise, Star Trek Into Darkness. Before that, though, we run down our top 3 most-anticipated films of the Cannes Film Festival. Finally, we take a look at the [...]
There is truly something magical when you combine the French Riviera, the global film market and thousands of hungry filmgoers and critics. The end result is what has come to be known as the most prestigious film festival in the world, the Cannes Film Festival, currently in its 66th iteration. This is my third year [...]
The Archive is a collection of cinephile-friendly findings around the web, including rare or never-before-seen photos, interviews, footage or any other bits related to classic or independent cinema. If you have any suggestions, feel free to e-mail in or tweet to @TheFilmStage. Check out the rundown below. Above, an unused Taxi Driver poster made for SpokeArt’s Martin [...]
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