Sinister will be scaring up big crowds of moviegoers in less than a month’s time, so, as one final push, Lionsgate have decided to give the Ethan Hawke thriller a red band trailer. It’s a dark, wordless, actually-sort-of-creepy peek which allows for look behind the curtain of what Scott Derrickson and his team have been up to; the result is effective.

While I doubt Sinister will be able to maintain this mixture of good old atmosphere and legitimate dread — which is said in spite of our very positive take from SXSW — the promise of any more is, for me, good enough. Now, from this point onward, I only need to avoid further materials and go in pure.

Watch it below (via Yahoo!):

Synopsis:

SINISTER is a frightening new thriller from the producer of the PARANORMAL ACTIVITY films and the writer-director of THE EXORCISM OF EMILY ROSE. Ethan Hawke plays a true crime novelist who discovers a box of mysterious, disturbing home movies that plunge his family into a nightmarish experience of supernatural horror.

Sinister opens on October 12th.

Is this an effective way to sell the film?