Edward Norton’s ‘The Apple Pushers’ Trailer

Written by , on January 11, 2012 at 8:30 am 

With Moonrise Kingdom and The Bourne Legacy hitting in the latter half of this year, 2012 should be the biggest period of Edward Norton‘s career in quite some time. It’s not all big projects, though; there’s also The Apple Pushers, a documentary he’s narrating, and which focuses on the efforts of immigrants to disseminate fruit as a way of fighting obesity.

Interesting material for Norton to get involved with, and the trailer from Apple (whoa!) shows some promise. While the actual piece is horribly edited and completely on-the-nose, I always appreciate documentaries that bring noble, obscure efforts to light. This seems to match that description, so I’m definitely hoping the final product will have some cinematic weight to it.

Take a look below:


Synopsis:

The Apple Pushers, narrated by Edward Norton, follows the inspiring stories of five immigrant pushcart vendors who are rolling fresh fruits and vegetables into New York City’s food deserts – neighborhoods where finding a ripe, red apple is a serious challenge and where obesity rates are skyrocketing. These micro-entrepreneurs, who hail from Ecuador, Russia, Mexico, and Bangladesh, are at the heart of a unique urban strategy, the Green Cart Initiative, which seeks to increase the availability of fresh produce in underserved communities, in an effort to combat the obesity epidemic found in so many of America’s cities.

The Apple Pushers will have a limited release on February 10th.

Does this material interest you? What do you think of the trailer?


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