It’s overwhelmingly possible that you’ll never see The Hobbit: An Unexpected Journey in 48fps, but at least those who take an extra step won’t have to pony up an extra dollar. Variety reports that Warner Bros., in a move I can only see as wholly diplomatic, will not be charging more for the special presentations of Peter Jackson‘s return to Middle-earth. A surprise, given the surcharge which typically accompanies 3D and IMAX showings — two formats in which the film will also be displayed.
It’s actually indicated that such a business practice affected their 48fps decision, and that this current decision might change if the process becomes a big hit. (Not that I would count on this.) It’s good, obviously, that theater patrons can save a couple of extra dollars — particularly in the 48fps-enabled areas, where 3D ticket prices can induce a stroke — though also a sign that Warner Bros. really don’t have proper confidence in people will react. If you think some new method is going to attract a lot of people and, along with that, be a hit, you’d always charge more. If it looks as though the process is bound to flop or, even, remains a complete risk? You don’t do anything that can scare off the normal folks.
The Hobbit: An Unexpected Journey opens on December 14th.
Is it a smart choice to keep ticket prices down for 48fps?
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Every week we dive into the cream of the crop when it comes to home releases, including Blu-ray and DVDs, as well as recommended deals of the week. Check out our rundown below and return every Tuesday for the best (or most interesting) films one can take home. Note that if you’re looking to support […]
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