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New Banners for ‘The Avengers’ and ‘Brave’ Display Their Leads

Posted by , on March 16, 2012 at 4:19 pm 

As marketing on The Avengers starts to improve, my excitement starts to increase. That’s one of the more basic laws of promotion, admittedly, but U.S. and Japanese trailers provide that much-needed sense of scale, fun, and camaraderie; these new banners from The Lebanese Cinema Movie Guide (via ComingSoon), meanwhile, make summer fun at the multiplex enticing once more.

Here, the strategy involves taking two heroes and putting them together, based on whatever relationship may exist — Tony Stark was in The Incredible Hulk, Captain America keeps getting shoved with Thor, while Black Widow and Hawkeye are “the other ones.” The (non-new) image up above shows them all together, as well as the SHIELD folks (Samuel L. Jackson and Cobie Smulders). I’m personally head over heels with the Japanese poster, which has one of the most inexplicable designs I’ve ever seen for a superhero film. You’ll know what I mean when you see it.

The Avengers opens on May 4th, and you can take a look at these below:

But Disney isn’t done with the banners today (The Avengers is technically from them), as the official website for Brave (via HeyUGuys) has unleashed a flurry of beautiful character pieces. Presented for you, right here, are Merida (Kelly Macdonald), Queen Elinor (Emma Thompson), King Fergus (Billy Connolly), Lord Macintosh (Craig Ferguson), Lord MacGuffin (Kevin McKidd), and Lord Dingwall (Robbie Coltrane). There isn’t a whole lot going on in these images, speaking in terms of scenery, but I find the basic visual design wholly appealing — exactly what you’d want from an animated movie’s stills.

Brave opens on June 22nd. You can check out the banners below, with the rest at either link:

Are you fond of these banners? What do you think of the films they’re hawking?


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