In a move which recalls The Weinstein Company pushing The Master up more than a month, Universal have decided to shift their Anna Kendrick-led a cappella comedy Pitch Perfect by one week, giving it a limited run on September 28th as a means of “building buzz.” Who, exactly, would be providing such a build in word-of-mouth? Probably not anyone I know, but I’m sure there’s a certain audience who will do any needed legwork. They can see it earlier, nicely enough, or wait for its still-scheduled wide opening of October 5th. [BoxOfficeMojo]
Lionsgate have coordinated a few other changes in the meantime, with Louis Leterrier‘s Now You See Me going from March 15th, 2013 to June 7th of the same year. (As if they were going to delay it by 19 months.) Jesse Eisenberg, Mark Ruffalo, Morgan Freeman, Mélanie Laurent, Isla Fisher, Woody Harrelson, and Michael Caine lead the ensemble of this comedy, wherein FBI agents chase down a group of magicians who use their skills to rob various financial institutions. Let’s hope it proves to be as entertaining as this combination of cast and premise would indicate.
Getting its first listing is The Tomb, which Arnold Schwarzenegger and Sylvester Stallone can be expected to kick ass in on September 27th, 2013. Mikael Håfström (The Rite, 1408) directs the two in this prison escape film; the latter plays a prison designer locked in an intricate fortress he helped create and must now break out of. (It could be fun, when all’s said and done.) Jim Caviezel, Vincent D’Onofrio, Sam Neill, Vinnie Jones, Amy Ryan, and Curtis “50 Cent” Jackson also star.
Finally, Justin Zackham‘s star-filled comedy, The Big Wedding, is being pushed back by exactly six months, from October 26th of this year to April 26th, 2013. That probably won’t mean a whole lot when you see the trailer, which hints at the squandering of a strong cast — even a slightly game Robert De Niro — in favor of romantic comedy cliches. Diane Keaton, Susan Sarandon, Robin Williams, Katherine Heigl, Amanda Seyfried, and Topher Grace might not want to purchase that house boat just yet.
Among these moves, which are you most interested in and / or affect by?
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