As with any heavily veiled blockbuster, the viral marketing is bound to be extensive and Warner Bros. has a major one on their hands for 2013 with Guillermo Del Toro‘s sci-fi epic Pacific Rim. While the first trailer is set to launch a few days before being attached to The Hobbit: An Unexpected Journey (according to the new launched viral site Pan Pacific Defense Corps), we’ve got the first test video from the film.
Coming from Total Film, who also have a “leaked” military document, the video merely announces a Viral Emergency System Test to get ready for an incoming attack. In terms of something more substantial, we’ve also got a blueprint from Wired featuring the make-up of the epic robot called the Jaeger, which is tasked with fighting the Kaiju creatures. If you wanted a reminder of the scale, just check out the puny human at the bottom of the picture. Check out all the pieces below for the film starring starring Charlie Hunnam, Idris Elba, Rinko Kikuchi, Charlie Day and Ron Perlman.
Update: Another viral video has landed with what looks to be some actual footage from the film. Check it out below.
When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.
Pacific Rim arrives on July 12th, 2013.