I’d think any movie that’s more than a year out could wait on the whole viral marketing kick — or: I’d think any movie that will ever come out could wait on the whole viral marketing kick — but the folks behind RoboCop are getting up and moving this summer. Maybe before the stain of Total Recall settles in?
The first item is a video advertising OmniCorp., the in-film corporate entity responsible for creating our heroic, valiant crime-fighting cyborg. Now, if you’ve seen one of these, you’ve seen about a million, so the particulars of this kind of go without saying — hints at the film’s imagery and a few tongue-in-cheek nods original, if I can even be specific here — and the “official” site doesn’t provide much past it. The upgraded ED-209 looks plenty futuristic, as do the shades of RoboCop’s new armor — but I’ll wait before making some kind of call on that. I’m still waiting for a whole lot on this film, actually.
You can watch the piece below:
Directed by José Padilha and starring Joel Kinnaman, Hugh Laurie, Gary Oldman, Samuel L. Jackson, and Abbie Cornish, RoboCop will open on August 9th, 2013.
Have you been paying any mind to RoboCop thus far? If not, will this change your mind?
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