I’d think any movie that’s more than a year out could wait on the whole viral marketing kick — or: I’d think any movie that will ever come out could wait on the whole viral marketing kick — but the folks behind RoboCop are getting up and moving this summer. Maybe before the stain of Total Recall settles in?
The first item is a video advertising OmniCorp., the in-film corporate entity responsible for creating our heroic, valiant crime-fighting cyborg. Now, if you’ve seen one of these, you’ve seen about a million, so the particulars of this kind of go without saying — hints at the film’s imagery and a few tongue-in-cheek nods original, if I can even be specific here — and the “official” site doesn’t provide much past it. The upgraded ED-209 looks plenty futuristic, as do the shades of RoboCop’s new armor — but I’ll wait before making some kind of call on that. I’m still waiting for a whole lot on this film, actually.
You can watch the piece below:
Directed by José Padilha and starring Joel Kinnaman, Hugh Laurie, Gary Oldman, Samuel L. Jackson, and Abbie Cornish, RoboCop will open on August 9th, 2013.
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