Shame on me for not paying enough attention to The Awakening, but that’s what the modern status of the horror film will do to you. When I first laid eyes on the film’s one-sheet, which has steamy fog surrounding Rebecca Hall‘s feet and the not-so-terrifying tagline of “Sometimes Dead Does Not Mean Gone,” I subconsciously dismissed it as another tired retread of the genre, skipping over the fact that, by generating positive word-of-mouth at the Toronto International Film Festival, The Awakening had already cemented itself as an exception long before its pending arrival in the States.
But with a director as little-known as Nick Murphy — he’s done plenty of TV work before, but this is his first feature — and a cast without much to show for in terms of box-office appeal, the people at Cohen Media Group, the film’s domestic distributor, are understandably racking their brain for ways to increase the hype enveloping the August 17 release date. And they’ve certainly come up with one today: You can now watch the opening 10 minutes of the film over at Apple or below.
A similar stunt was pulled earlier this year by the folks handling Lockout, but, having little personal investment in seeing that film, I didn’t bother checking out the early-look at all. If I don’t wind up watching the curtain-raising minutes of The Awakening, however, it’ll be for the polar-opposite reason — judging by the recent trailer, Murphy‘s film has atmospheric strength in spades, and I’m not sure I want to dive into that, head-first, on my minuscule MacBook screen.
But there’s an argument to be made for taking a few minutes to watch it. For one thing, it would hardly be a financially irresponsible decision — if you don’t like what you see, you don’t have to buy a ticket, right?
Do you plan on watching the first 10 minutes? If you’re reading from overseas, have you already seen The Awakening?
One of the most highly anticipated films of the Cannes Film Festivals was unveiled this morning to a divisive response, Nicolas Winding Refn‘s Only God Forgives. As we said in our review, “set amidst an underground Muay Thai boxing club and glowing with hellish red lights from countless brothels, the mood and style is more [...]
With this year’s Cannes Film Festival halfway done, one of the clear highlights is Coens‘ 1960′s-set folk music tale Inside Llewyn Davis. Profiling a down on his luck musician (Oscar Isaac), whose natural talent indicates he is destined for success, the film is a vivid portrait of what it means to be a starving artist. In [...]
Welcome to the latest episode of our official podcast, The Film Stage Show. This week, staff writer Danny King, associate editor Nick Newman and I review J.J. Abram‘s new entry in his flagship franchise, Star Trek Into Darkness. Before that, though, we run down our top 3 most-anticipated films of the Cannes Film Festival. Finally, we take a look at the [...]
There is truly something magical when you combine the French Riviera, the global film market and thousands of hungry filmgoers and critics. The end result is what has come to be known as the most prestigious film festival in the world, the Cannes Film Festival, currently in its 66th iteration. This is my third year [...]
Latest posts from Beats Per Minute