And let the Bridges buzz continue, here now with the official trailer for Crazy Heart, courtesy of Apple. Much like the film’s poster, the trailer is sweet and bare, showing its cards without a grin or smirk.

Only recently has this film been garnering any awards attention to speak of, but the attention came on fast and furious, most of it focused on Jeff Bridges’ tour-de-force performance as country singer-songwriter Bad Blake, who’s lived hard and loved often. See Kris Tapley’s nicely put, surely-recommended reaction to the film.

Sure, it’s a cinematic staple in terms of storytelling (Tapley offers a likeness to Tender Mercies and Nobody’s Fool) but this trailer is determined to convince that Bridges’ turn is worth the potential cliches. Add to that Maggie Gyllenhaal (who’s earning some attention herself), Robert Duvall (who may actually be in every movie made this year), Colin Farrell and music by T Bone Burnett and the selling points near sell themselves.

What do you think of the trailer? Are you excited for the film? Bridges’ performance?